Amidst Singapore's turbulent journey towards independence, Mr Kee Tee Chua courageously carved out a living by tirelessly selling brooms. His days were spent traversing the bustling streets, earnestly persuading passersby to embrace the utility and charm of his humble wares.
Unity & synergy
Fostering a collaborative and cohesive environment where teamwork and shared goals thrive.
Demonstrating a deep commitment to the well-being of individuals and the sustainability of our planet.
Conducting business with honesty, transparency, and ethical practices, fostering trust and building strong relationships with customers.
Providing high-quality and durable products at accessible prices, ensuring value for our customers.
Inspiring creative solutions that challenge conventions, meet evolving customer needs and bring unique ideas to cater to specific market demands.
Pushing boundaries and exploring endless possibilities to redefine what is achievable in our industry, empowering individuals and businesses to unlock their full potential.