Built on one man's dream

Amidst Singapore's turbulent journey towards independence, Mr Kee Tee Chua courageously carved out a living by tirelessly selling brooms. His days were spent traversing the bustling streets, earnestly persuading passersby to embrace the utility and charm of his humble wares.


Our Mission

To be the preferred provider of exceptional and affordable products, renowned for our commitment to excellence in service, uncompromising quality, sustainability, and innovative solutions that exceed customer expectations and enrich lives globally.

Our core values

Unity & synergy

Fostering a collaborative and cohesive environment where teamwork and shared goals thrive.

Sustainable compassion

Demonstrating a deep commitment to the well-being of individuals and the sustainability of our planet.

Ethical integrity

Conducting business with honesty, transparency, and ethical practices, fostering trust and building strong relationships with customers.

Affordable excellence

Providing high-quality and durable products at accessible prices, ensuring value for our customers.

Innovative uniqueness

Inspiring creative solutions that challenge conventions, meet evolving customer needs and bring unique ideas to cater to specific market demands.

Limitless possibilities

Pushing boundaries and exploring endless possibilities to redefine what is achievable in our industry, empowering individuals and businesses to unlock their full potential.

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